How To Make A VTuber Persona

Hello, everyone! Today I wanted to address something that I struggled with when I was first trying to become a VTuber. I wanted to be a VTuber for years, but I didn’t know where to start. I tried looking for information online, but I noticed that everything seemed to point to how to physically create a virtual avatar, but not how to find the personality behind it. I also couldn’t find information about how to come up with personas for these characters and make them unique and genuine. So, I wanted to share the three things that I did to find my VTuber persona.

Sidenote: This guide will not focus so much on the visual details of the character/avatar, but rather their core personality. If you would like to see tips that relate to your avatar’s appearance, check out this post, but I recommend that you at least skim through this one first. Going through the steps below will help you along in the next guide.

Step 1: Find Your Content & Purpose

Believe it or not, this may heavily influence the development of your VTuber personality and maybe even your avatar’s general appearance. Usually, when starting out with anything creative like VTubing, you will want to have a general idea of what you are setting out to do. Try to make a list of what you would like to do as a VTuber if you can. If you want to share gameplay videos, consider what kind of games you like to play and how you can use elements from these to make your character unique to you. The same could be said if you are planning on creating music, too; try to take the genre that you are focusing on and make your character take on traits that people expect of that genre. For example, if you are a streamer that plays fighting games, you might want to give your character a fiery or assertive personality. On the other hand, if you want to write and perform love songs, you can make your character seem very sweet and cute. You can also try to do the opposite to subvert people’s expectations, but be careful when doing so. Try to consider what sort of personality vibes best with your content.

Another question to ask yourself is why you want to create this specific kind of content. Does gaming genuinely make you happy? Express that! Is there a specific reason why you are writing or covering the songs that you are? These things can also bleed into your persona and work as a mission statement to keep you focused.

When I listed the answers to these questions, I noticed that I mainly wanted my content to revolve around my fantasy stories, gaming, and song covers. This led to me making my character into a friendly elf (since I write fantasy) with a very feminine appearance (to match my singing voice). This made it a little easier to solidify the personality I wanted to convey and even some aspects of my avatar’s design.

Step 2: Decide If You Want To Act As A Fictional Character or Be Your Regular Self

This part may be a little tricky and I struggled with it when I was first conceptualizing my VTuber persona. As you may know, some VTubers use their avatars to act as a character that is separate from their IRL selves (this is especially common in Hololive VTubers, such as Mori Calliope). Others create their avatars to be a virtual representation of themselves. There is no right or wrong way to create a persona and I think this part mostly depends on the content you are trying to make.

When I was initially coming up with the concept for my own persona, I wanted to act as a character separate from myself. However, I quickly realized that this would limit what I could talk about with my viewers and readers. If I strictly stuck with this sort of character, then I wouldn’t be able to discuss some of my personal experiences that I feel bring more of a meaning and purpose to my content without going way out of character. So, I decided to make my avatar as some sort of hybrid between the two. Ashelynn is a character who can also act as a direct representation of myself if I want. This was also influenced by the next step in this guide, which is . . .

Step 3: Come Up With A Backstory For Your Character

This step essentially focuses on finding the reasons why your character is the way they are. I would recommend using character planning sheets or questionnaires for this one. (They can be found all over Pinterest and Google, mainly on websites that revolve around writing.) Was your character once the ruler of some domain, but they were kicked out and now stream gameplay instead? What experiences from your own life can you bring into this character’s backstory to make them seem more authentic? It’s very similar to creating the backstory for a fictional character because, in a way, you are. Don’t be afraid to get creative and try different things out to see what fits your persona best. You could also come up with a basic premise for their backstory and wing it if you want to, but try to be consistent during your streams and videos.

When I was brainstorming one for my persona, I came up with the idea of her being an elf that was reverse-isekaied into the human world. She writes stories and sings songs in order to keep in touch with her homeworld’s culture, which greatly values storytelling in different forms. While there are holes in this backstory, especially why my real-life experiences come in, I still enjoyed creating it and exploring the different ways that it would influence her personality and behavior.

This can also be helpful if you decide not to act as a fictional character while you are VTubing. How much of your real life do you want to influence your presence as a VTuber? Are there any experiences that influence your content? What sort of things are you comfortable talking about on your channel? What is off-limits? How much of your personal life are you willing to share? It is always good to lay down boundaries for what you are and are not willing to discuss online. Using character questionnaires to describe yourself can also help you find a way to summarize your real-life backstory as well, if you so choose.

By following these steps, you should have a pretty good basis for your VTuber persona. Thank you for reading this little guide! If you are still interested, feel free to check out my next guide, which gives tips on how to come up with the visual details of your avatar.

If this helped, please let me know with a like or a comment below! Did you come up with any fun ideas for your own avatar? Feel free to share them in a comment. I would love to hear from you guys!

Anyway, I hope you have a wonderful day.


Published by Ashelynn Rowan

Hello, I'm Ashelynn. I am a writer, a college student, and a VTuber. I am also bilingual with my languages being English and Japanese. I have been studying Japanese independently for about seven years now, but I plan on studying it formally when I transfer to a university soon. When it comes to my writing, I draw a lot of inspiration from anime, manga, and light novels. I primarily write LGBTQ+ stories, like those that fall under the Boy's Love, Yaoi, or Yuri genres. As a bisexual, I would like to represent my community and share stories that feature strong characters that also belong in that group. Currently, my goal is to write web novels. As time goes on, I hope to share these things with all of you. Also, I want to start reviewing anime, manga, light novels, and other web novels since I draw so much inspiration from them. I’m not sure if these reviews will be YouTube videos, blog posts or both, but hopefully I will be sharing those soon. To those of you who made it to the end, thank you for reading this page! Have a wonderful day! またね~!

8 thoughts on “How To Make A VTuber Persona

  1. Hi! What A great article, I just found you while I was looking on how to create a vtuber and now that I have read your about me page I am very interested! I am a writer and a member of the LGBTQ+ community too and it’s nice to see you doing what you love! I was wondering though what character planning sheets or questionnaires you would recommend when making a background. I kind of have a vague idea of maybe a cute snail-person (?) living in a zoo and trying to learn all about the human world from a snail perspective. I wanted to do a snail become many snails are hermaphrodites and I am non-binary so i thought it would be a great/fun way to represent different genders. But honestly I am kind of lost beyond that. I’m not good at videogames, my poetry is kind of dark, I can’t draw, and soon I will be a full time college student. Do you still think I will be able to succeed? Ah, sorry for the long comment. Keep up the great work!! ❤


    1. I love your character concept! It sounds amazing and I think it is awesome how you managed to pull your actual identity into your character. I do believe that you can succeed, especially because I am also in the same boat. (Full-time college student here! Actually planning to transfer from a community college to a university soon.) Try to plan out your content ahead of time and get as much done as you can. It doesn’t have to be perfect and it will take time for your skills to catch up to your vision, but don’t give up. Also, while reading your comment I realized that you could make videos of you reading your poetry! I know that I would find that interesting and I love seeing videos of writers reading their work. It adds a new life to the pieces.

      I hope you have an awesome day! Hope this helped.


  2. Hey! I really liked your article! I just found you today while looking how to create a vtuber and after reading your about you page I am excited! I am a writer and a member of the LGBTQ+ community too but I have no idea where to start. I am going to be a fulltime student in college next year, have never really made a video before, and I have no idea what I would do for content (I’m not very good at videogames, or drawing, and my writing is all kind of dark) but I am have a fun idea for a character. I was thinking it would be a cute snail-person who lived in the zoo and is trying to get people interested in coming to see their exhibit and learn about the humans that come to visit all of their friends. I want to do a snail because lots of snails are hermaphrodites and I am non-binary so I felt like it would be a good tie in. Kind of like a version of me but different. But anyway, do you think I can do it? Do you have any tips on how to get started? Sorry for the long comment. Have a great day ❤


    1. I think you could do it, especially because I started from a similar place. I am still getting started myself, but I have learned how to do basic video recording, editing, and thumbnail design. It seems that it might be beneficial for you to hold streams that would fall under the “just chatting” category until you can come up with more content ideas. I would also recommend brainstorming a list of video ideas while your mind is still fresh. From what I have heard, people usually have issues with coming up with new video ideas when they are focusing on recording and editing other ones, so try to come up with some right away. In the beginning, it is important to focus on what you want to do rather than what you think you should be doing. Focus on your own interests and have fun and other people will start to take notice.

      I wish you the best of luck~! Have an awesome day!

      Liked by 1 person

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